In the video above Google’s Matt Cutts outlines what the search engine robots (Google calls theirs ‘Googlebot’) are looking for in terms of the amount of text content your homepage should contain, broadly speaking.
Matt’s key points are:
Don’t make your page too big, it needs to be downloadable in a reasonable amount of time.
Ensure there is enough text content so that Google can determine what the page is about.
A common SEO mistake
One of the most common mistakes found in amateur attempts at SEO is when pages are chock full of text content that is of little value to humans. If you have ever seen one of these pages then you’ll remember feel as though you are looking at a wall of text written by a rambling mad-man.
Upon reading excessively long home pages you often find lot’s of repetition. This is done purely so the author of the page can stuff as many keywords as possible into the content. People who write content in this way incorrectly assume keyword stuffing wins favour with search engines and their ranking algorithms. It doesn’t. In fact, pages like this may be considered search engine spam and find themselves removed from search results.
If you hire an SEO consultant then you might want to keep an eye on the content edits that they make to your web site. Just make sure they aren’t going too far with copy writing adjustments and additions.
