Online Marketing and Website Optimisation Services

Rejecting Intrusive Expectations of Facebook App’s

There has been much said about the privacy issues on Facebook over the years. It seems that every few months a new story pops up, even if Facebook itself isn’t at fault such as with stalking or harassment problems. My main annoyance however is thanks to the providers of many Facebook App’s.

Peeping Tom app’s now a conversion optimisation bottleneck

App’s. can be used for many things on Facebook, and add some fun and extra functionality to Facebook profiles and pages. And as you may be aware your Facebook account can be used on many third party web sites as a way to log in. Twitter account logins are able to do this too.

Here’s where I get frustrated…

I recently tried to log into a popular web site that features internet related articles, updates and so on. To log in you had a choice: use your Facebook or your Twitter account log-in details. I clicked the Facebook option (grudgingly) and this is part of the login screen that I was presented with:

Facebook Permission Request

I have blurred out my account name and the web site name in question but take a look at the expectations this sign-in option assumes you should agree to. Outrageous! None of this information or Facebook account access is necessary to use their web site so why are they asking for it? Answer: to abuse your personal information and social network for their own gain, as and when it pleases them.

Why on earth does any web site or app provider feel they are entitled to this sort of information or power over your social media accounts? How dare they.

To be clear, this isn’t a shot at Facebook but instead at any app provider who indulges in this practice.

The process of conversion optimisation is to identify problem ares that may cause people to turn away from your web site. For me, the expectation that I will agree to give them keys to my accounts is way out of line. I immediately closed the window and didn’t sign in so this is indeed a conversion bottleneck for me as I’m sure it will be for many others.

So instead of becoming an active member of the web site I referred to above I am now unlikely to visit it again. I haven’t worked on any web site where this was a conversion goal.

I encourage you to reject this type of request also. You wouldn’t give this information to a stranger in the street, regardless of what features they may provide on some web site. Your information and social media accounts are assets. Treat them accordingly.

  • 1 Jun, 2011
  • Posted by Justin
  • 2 Tags