Paying For SEO Management

Deciding to pay for Search Engine Optimisation (SEO) management, be it by hiring someone internally or by hiring a consultant such as myself, is a very positive step forward for the prospects of your website. But if experience has taught me anything about offering SEO management services it is that clients have a very wide

20 Jun, 2013
Posted by Justin
4 Tags

Create Your Own Custom URL Shortener Service

If you use a URL shortening service such as bit.ly, tinyurl.com or goo.gl to save space in your tweets or elsewhere then perhaps you should consider creating your very own, branded URL shortener. Custom short URL’s are not only great for branding purposes but they also make your links look more professional than those provided

11 Jun, 2013
Posted by Justin
5 Tags

Mixed Conversion Rates Using LinkedIn PPC Advertising

I have completed a small number of Pay-per-click (PPC) advertising campaigns on the LinkedIn Advertising network with mixed results. One thing that stands out so far is the low conversion rate, especially when compared to Google Adwords PPC advertising. But is this low convesion rate really a surprise? As with Facebook Advertising you need to

17 Feb, 2012
Posted by Justin
2 Tags

The Horrible Side Affects of Letting Your PPC Campaigns Atrophy

One of the biggest mistakes that you can make with your Google Adwords Pay-per-click (PPC) campaigns is to continue to run them without regular maintenance. Doing so may horribly decay the ‘reputation‘ of your ads, keywords and landing pages. Why? The reason is because of Google Adwords’ Quality Score. Google states: While we continue to

16 Feb, 2012
Posted by Justin
1 Tags

What is the Minimum Budget for Real SEO Results?

The decision to seek professional help with Search Engine Optimisation (SEO) is a very positive step towards increasing your web site’s success. But how much should you expect to spend to get REAL results from your SEO effort? What does a professional SEO consultant expect to be paid? The first thing clients of SEO services

8 Feb, 2012
Posted by Justin
2 Tags

Where I Buy Domain Names

I don’t often recommend the services of a domain name registrar however the company I have been using in the last few months deserves a mention. For years I’ve tried to find a domain name registration company that could offer all of the domain extentions I needed and for a low price. I’ve finally found

29 Jan, 2012
Posted by Justin
1 Tags

How Much Homepage Content is Too Much for SEO?

In the video above Google’s Matt Cutts outlines what the search engine robots (Google calls theirs ‘Googlebot’) are looking for in terms of the amount of text content your homepage should contain, broadly speaking. Matt’s key points are: Don’t make your page too big, it needs to be downloadable in a reasonable amount of time.

9 Jun, 2011
Posted by Justin
2 Tags

Email Marketing Software The Pro’s Use

If you have ever looked into sending email newsletters for marketing purposes then you may have been overwhelmed by the many different email delivery platforms available. Most have fancy web sites that appear very convincing, but there are a small group who lead the way and are trusted by email marketing professionals. One of the

8 Jun, 2011
Posted by Justin
1 Tags

Rejecting Intrusive Expectations of Facebook App’s

There has been much said about the privacy issues on Facebook over the years. It seems that every few months a new story pops up, even if Facebook itself isn’t at fault such as with stalking or harassment problems. My main annoyance however is thanks to the providers of many Facebook App’s. App’s. can be

1 Jun, 2011
Posted by Justin
2 Tags

Online Marketing is Only Half the Battle

If your organisation is going to invest in online marketing then it is important to establish a benchmark for success. In many cases management will only look at sales figures to make a determination. This is understandable since managers who control budgets are kept up at night by their return on investment (ROI). Much like

1 Jun, 2011
Posted by Justin
1 Tags

Using FriendFeed For Your Hardcore Fans

If your organisation is lucky enough to have fans out there who want to know every little detail about you and your products then make it easy for them to stay informed. Use FriendFeed. FriendFeed is a simple online service that allows you to share things with your friends such as photos or discussions and

31 May, 2011
Posted by Justin
1 Tags

Facebook is Not a Web Site Substitute

When it comes to the public profile of your business there are a number of resources that most people will assume to be available. Failing to provide any of these resources may leave your prospective clients and customers disillusioned, and feeling as though your image is somewhat out of touch. One of the promotional tools

31 May, 2011
Posted by Justin
1 Tags

Did Search Optimisation Start In Phone Books?

These days phone books are considered a bit of a laughing stock by younger generations and the internet savvy. The thought of keeping one or two lumps of paper (depending on where you live) as your reference for finding phone numbers or businesses seems ridiculous to most of us. But was the idea of search

27 May, 2011
Posted by Justin
1 Tags

Marketing Ideas That Interfere With Conversions

One of the things I look for when performing a conversion optimisation audit of an ecommerce web site is for marketing tools that get in the way. When you get a shopper into your conversion funnel (the steps needed to complete the conversion) you want to make it as quick and simple as possible. Especially

26 May, 2011
Posted by Justin
1 Tags

Give Your Brand a Heartbeat With Social Media

Social media platforms such as Facebook and Twitter are great at building relationships and organising existing networks of friends. Professional association is another reason we bring people into our group of trusted individuals and we indicate this acceptance when we make them a ‘friend‘ on places like Facebook. While this form of interaction is great

25 May, 2011
Posted by Justin
1 Tags

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