One of the things I look for when performing a conversion optimisation audit of an ecommerce web site is for marketing tools that get in the way. When you get a shopper into your conversion funnel (the steps needed to complete the conversion) you want to make it as quick and simple as possible. Especially [...]

Anyone familiar with retail sales, be it online or offline, knows that it is hard work getting people to part with their money. So, when the opportunity presents itself, it can be beneficial to encourage someone who is making a purchase to spend more by enticing them to buy a more expensive or related product. [...]

A landing page is the first page a visitor sees when visiting your web site. Since this is the very first impression, visitors will make an almost immediate judgment on whether to read the content on that page or click on any buttons or links. Suffice to say, landing pages are one of the most [...]