Search Engine Optimisation (SEO)
Search Engine Optimisation, abbreviated to simply SEO, is one of the most active areas of internet marketing strategy on the Internet today. SEO is what helps get your pages to appear in the search results when someone used sites such as Google search or Bing.
As you know when people use a search engine such as Google they are presented with pages of results. While hundreds of results are returned, few people look past the first few pages. If none of the links presented are to pages on your web site then potential customers can’t find you. This is where search engine optimisation (SEO) can help.
Don’t get your site punished for bad SEO
Search Engine Optimisation needs to be done by someone who not only gets results, but also understands the guidelines set down by the major search engines. You can get your site banned from search engines if you break these rules. Getting back into a search engine after a penalty can be very tough and it can take a long time.
How I can help your SEO strategy
I offer a professional SEO management service to my clients as either a stand-alone service or as part of a package of internet marketing services. As one of the longer term online performance improvement strategies SEO takes some time to see results. Therefore I tend to ask clients to sign-up for either a 6 month or 12 month contract but I am flexible.
I have a broad range of experience in SEO management including my own portfolio of clients and as head of Search Marketing for other internet marketing agencies. I am also writing the new Basic SEO Training Course.
Strategy built upon Analytics
Decisions on SEO strategy should be based reliable web site analytics data. As a Google Analytics Certified Individual I am fully aware of what matters, and how to determine the next best move for your site. Successful SEO management requires a broad understanding of the objectives of each search engine being targeted and so the ability to analyse website traffic data becomes crucial.